Friday, March 24, 2006

Company feature

Bruce Peddle, Managing Director, Asia-Pacific




Embraer - Legacy 600


EMBRAER
EMBRAER is the world's leading manufacturer of commercial jets up to 110 seats, with 36 years of experience in the design manufacturing and after sales support of jet aircraft for the worldwide airline, executive and defence markets.

Headquartered in São José dos Campos, Brazil, EMBRAER is a global company with offices worldwide, including the United States, France, Portugal, China, and a regional office for Asia Pacific in Singapore.

The Brazilian company's growing commitment to Singapore and the rest of Asia is reflected in its strong participation at the recent Asian Aerospace 2006 Air Show, held at Changi Exhibition Centre, Singapore from 21 to 26 February.

For the very first time at the show, EMBRAER displayed its Legacy 600 executive jet – a premium private jet that seats up to 16 passengers. Embraer also announced the sale of two new Legacy 600 jets to Jakarta-based PT Ekspres Transportasi Antarbenua (Premiair) and another undisclosed company in the region, at the show.

"Asia is seeing a strong resurgence in business aircraft demand. This can be attributed to the recovery of the Asian market since the 1990s financial downturn. Individuals and corporations are increasingly relying on high-quality charter aircraft to gain access to developing markets throughout the region," said Capt. Manfred Baudzus, Regional Sales Director, Asia Pacific, Executive Jets Market.

In the defence sector, EMBRAER displayed the Super Tucano military trainer aircraft for the first time on the Asian continent. Following the show, the military trainer toured other parts of Asia and the Middle East, giving air forces in the region the opportunity to evaluate the aircraft.

EMBRAER also clinched the Air Transport World magazine's Aviation Technology Achievement Award at a gala dinner held on the eve of Asian Aerospace 2006.
Each year, the award goes to a manufacturer serving the airline industry through the development of a product seen as significantly advancing airline service, capability, efficiency and safety. This year EMBRAER was recognised for the Models 170/190 family which comprises four new-generation jetliners tailored to right-size airline capacity in the 70-to-110 seat size.

"We made some significant inroads in Asia last year, and we are confident of establishing an even stronger business presence in Asia this year," said Bruce Peddle, Managing Director, Asia Pacific, Civil Aircraft Market.

In 2005, Hong Kong Express Airways Ltd, based in Hong Kong, operated the first EMBRAER 170 and will shortly operate a fleet of four aircraft linking Hong Kong and cities in mainland China. The EMBRAER 170 also entered revenue service with Paramount Airways in October 2005, becoming the first customer for the E-Jets in India. Paramount Airways will take delivery of another EMBRAER 170 and three EMBRAER 175s this year.

In addition to the recent Legacy 600 orders in Indonesia , EMBRAER also delivered four specifically configured Legacy Executive aircraft to the Indian Air Force and one Legacy aircraft to India's Border Security Force last year.

EMBRAER is among Brazil's leading exporting companies. As of 31 December 2005, the company had a total workforce of 16,953 people, and its firm backlog totaled US$10.4 billion. As the markets in Asia continue to evolve and grow, Embraer looks set to invest further and establish a stronger business presence in this part of the world.

0 Comments:

Post a Comment

<< Home